We invest in long-lasting commercial relationships.
We respect and support the work of our dealers in their effort to achieve the product positioning in the market.
We look for long-lasting, fair and clear relationships in order to increase customers’ loyalty to our brand by engaging and identifying them with the ZELL CHEMIE products being commercialized.
We believe in alliances with dealers as future guarantee for the product since they know their market better than anyone else, as well as the required management in each case.
Our objective is to keep well-organized markets, including the participation of our dealers in terms of their product profile, area of influence or crop specialization.